The Forge House
You’ve built a business that works (most of the time)—now it’s time to build a life that works too. I’m Jonathan Maynard, a home service entrepreneur who’s scaled multiple 7-figure service companies. On The Forge House, I sit down with real business owners who’ve hit walls, made shifts, and grown—not just in revenue, but in clarity, capacity, and purpose. No guru fluff. No silver bullets. Just honest conversations for $1–10M home service owners ready to lead better and live fuller. No matter your trade, if you’re after real talk on mindset, growth, and business—you’re in the right place. Real Talk. Real Transformation
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Episodes
Episodes
Thursday Apr 17, 2025
Thursday Apr 17, 2025
Most overwhelmed business owners don’t need another CRM, project management platform, or time-tracking app—they need a rhythm. In this episode, Jonathan Maynard breaks down the costly myth that software can fix dysfunction, and reveals why clear, consistent operating cadence is the real solution to chaos. Whether you're buried in apps or burnt out by decision fatigue, this episode will help you reclaim clarity and leadership through rhythm.
What You’ll Learn:
Why tools don’t solve chaos—people and rhythm do
How over-relying on apps creates decision fatigue and disconnection
Three simple rhythms Jonathan uses across his companies (and how you can implement them today)
The “Forge Block” method for weekly owner clarity and strategic momentum
Four steps to create a team rhythm that actually sticks and builds trust
Tactical Takeaways:
Start with one weekly anchor meeting (even solo—your time matters)
Use three core questions to build your agenda: What’s working? What’s not? What needs attention?
Protect your meeting time like it’s revenue-generating—because it is
Create accountability loops and keep it simple—rhythm builds trust
Your tools become useful once your rhythm is established
Quote from the Episode:
“Most of us are over-tooled and under-rhythm’d. We’ve got apps for everything, but no consistent cadence for how we operate.”
Mentioned in the Episode:
Patrick Lencioni’s book Death by Meeting
Jonathan’s “Forge Block” weekly clarity session
The Foundry Essentials – Jonathan’s course for scaling through clarity and rhythm➤ jjmaynard.com
Who This Episode Is For:
Business owners stuck in chaos despite having “all the tools”
Home service entrepreneurs doing $1M–$10M in revenue
Leaders ready to move from firefighting to proactive clarity
Founders building teams, but struggling to keep everyone aligned
Anyone tired of reinventing the wheel every Monday morning
Next Step:
If you’re done chasing shiny tools and ready to lead your business with clarity and rhythm, start with The Foundry Essentials—Jonathan’s step-by-step framework for building operational flow that lasts.Learn more at jjmaynard.com
Connect with Jonathan:
Facebook: facebook.com/iamjonathanmaynardInsta, TikTok, LinkedIn, X: @iamjonathanmaynardWeb: www.jjmaynard.com
Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
Jonathan Maynard, a successful home service entrepreneur, shares his journey and insights on transforming from an overworked business owner to a confident leader. In this episode, he emphasizes the importance of delegation, building systems, and rethinking one's role in the company. Jonathan discusses the pitfalls of doing everything oneself, the benefits of allowing the team to take ownership, and the significance of focusing on leadership. He illustrates how shifting from a reactive mode to a strategic approach can lead to sustainable business growth and personal fulfillment. Tune in to learn practical steps for scaling your business while maintaining clarity and quality.
Connect with Jonathan
Facebook: facebook.com/iamjonathanmaynardInsta, TikTok, LinkedIn, X: @iamjonathanmaynardWeb: www.jjmaynard.com
00:00 Introduction: Building a Life That Works
00:45 The Trap of Doing It All Yourself
02:30 The Turning Point: Learning to Delegate
04:36 Practical Steps to Effective Delegation
06:38 The Shift to Business Owner Mindset
09:12 Conclusion: Building a Sustainable Business
Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
Join Jonathan Maynard, founder and seasoned entrepreneur, on The Forge House podcast, where he brings candid conversations with business owners who have experienced the highs and lows of scaling their companies. This podcast focuses on personal and professional growth, providing practical tools and actionable insights for leaders in the thick of it. Learn from real-life stories and hard-earned lessons to lead better, scale smarter, and build a life you don’t need a vacation from.Discover the Heat and Hammer framework—balancing internal work like energy and mindset with external systems and structure.
Connect with Jonathan
Facebook: facebook.com/iamjonathanmaynardInsta, TikTok, LinkedIn, X: @iamjonathanmaynardWeb: www.jjmaynard.com
00:00 Welcome to The Forge House
00:23 The Journey Behind The Podcast
00:45 Lessons from Building a Business
02:03 The Core Philosophy of The Forge House
03:24 What to Expect from The Podcast
04:43 Real Stories of Transformation
06:38 Conclusion and Upcoming Episodes